Bloomfield.Works Celebrates the Joys of Fatherhood With Its Exclusive Drop for Complex SHOP
Becoming a parent changes you. It’s a sentiment you have surely heard someone say before. Warren Cochrane, a father of 2-year old twins, couldn’t agree more. He goes as far as to say that Bloomfield.Works, his graphics-based brand that he launched a little over a year ago, might not even exist if he wasn’t inspired by his children.
“Having two, they’re two completely different fireballs. Whether it’s me peeking over their shoulders while they are playing with their markers and crayons or just stuff that they say, or just in a general sense making the world a better place. Some of the philanthropic stuff we do with each drop, that’s for them,” says Cochrane, who’s also the Art Director at Complex. “I could very easily just release some stuff and pocket everything, and that’s fine, but at the same time I want them to see there are ways that if you have the ability to help, you should. And that’s not to say you can’t do that without having children, but things punctuate a bit more when you have the future in your house. It’s interesting.”
With each capsule collection it drops, Bloomfield.Works delves deeper into aspects of Black culture. For its first-ever release in April 2020, the brand produced a “Mack Mittens” T-shirt mimicking the one worn by Beanie Sigel in 2002’s “1 for Peedi” video. Cochrane cites State Property and other 2000s hip-hop acts, like the Ruff Ryders and LOX, as major influences in his formative teenage years that continue to peek through in his work to this day. Most recently, he honed in on the many subgenres of reggae and some of its most influential figures, like Barrington Levy. The four-piece drop included grey Lovers Rock crewnecks with collegiate-style lettering and T-shirts emblazoned with some of Levy’s lyrics. He says a lot of the time a song’s lyrics can inspire the direction he wants to go in for the theme of his next capsule.
But, for Cochrane, Bloomfield.Works is about more than just selling clothing. Along with most of his drops, he donates partial proceeds to a specific cause or nonprofit of his choosing. For his last reggae-inspired release, he donated part of the proceeds to St. Ann’s Primary School in St. Ann, Jamaica. This past February, he released a capsule inspired by the Black Arts Movement that aided the Black Art Futures Fund. It’s his way to give back to the pieces of the Black community he’s honoring.
“It was like, what are ways I can help besides just throwing a little bit of money at something?” he says. “I have this access. I have these resources. I have some ability. Let’s turn that into something helpful for people. So that was kind of the running theme for a lot of the releases I’ve been doing. It was like, what are ways that we can make our work a bit more serving to the community?”
For its latest collection, releasing exclusively on Complex SHOP on Father’s Day, Bloomfield.Works decided to focus its lens on fatherhood. More specifically, Cochrane says he wants to draw the parallel between parenting and gardening. “Sometimes the approach for one flower doesn’t work how it does for another flower, but we always have to be persistent with our kids to make sure they bloom into what they want to be,” he says. Two graphic T-shirts, one cream and one chocolate brown, are available alongside a pair of cream fleece shorts. Each features “Bloom” printed across the chest in purple with a large back print that reads, “I’ll be with you when the roses bloom.” Of course, the tees are also offered in toddler sizing so parents can match with their kids. Adults sizes run $48 for T-shirts and $55 for shorts, while toddler shirts will be $25 each.
'I’ll Be With You When the Roses Bloom’ speaks to the ever-changing nature of parenthood. Many of the things I worry about with my young children probably won’t be things that will worry me when they’re 10, 15, 21, 30 etc. But the love is ceaseless. And through the years, I’ll always be there for them. Whether they blossom at 25 or 50, if I’m breathing I’ll have their back and maybe even beyond that,” Cochrane says. “If I were to directly dedicate this capsule to someone, it would definitely be [my two kids].
Cochrane has been into fashion since he was growing up in the ‘90s rocking Grant Hill Filas and Bugle Boy. His mother, father, and older sister always made sure he was well dressed. Eventually, that led him to dabbling in Photoshop and making beats in FL Studio to flex his creative muscles. By high school, he was the “Photoshop guy” in his class and even designed the class T-shirts. He won “best dressed” rocking clothes from some of the most popular brands in New York’s streetwear scene at the time, like PegLeg and Orchard Street, when nobody else in his school was doing it.
After graduating high school in Connecticut, he would move back to New Jersey and begin interning in showrooms that stocked brands of the moment, like Play Cloths and LRG, in the early 2010s. The name Bloomfield. Works is actually a nod to the two towns he grew up in, Bloomfield, New Jersey and Bloomfield, Connecticut. Cochrane continued to gain more expertise and experience in the streetwear world until eventually he decided it was time to translate his ideas and folders full of T-shirt mockups he was using to assist other designers into a brand of his own during the pandemic.
“At a certain point you’re like, ‘Oh, I really should be doing this for myself.’ You go from this pay-for-hire designer to at some point realizing your sensibilities should be represented,” he says.
While Bloomfield.Works is still young, Cochrane has a clear vision for the future. He eventually wants to make cut and sew pieces so he can provide a larger array of items to customers outside of T-shirts and hoodies. He also hopes to continue to honor and tell the story of legendary musicians and eventually work with some of their estates on official collaborative releases. He hints that other future capsules will nod to iconic sports moments, similar to his Black Friday 2020 drop that remembered the storied rivalry between the New York Knicks and Michael Jordan’s Chicago Bulls in the ‘90s, and says he would love to even work with the Brooklyn Nets (his favorite team). But above all, Cochrane says he wants to just keep finding ways to honor historic Black artists.
“There’s such a huge appetite for a lot of these artists now. A lot of younger creatives have this appetite for jazz and mid-century music. I would just love to be able to partner with those estates and build up that appetite for their storytelling and music through the medium of apparel,” he says. “I'm really down for anything as long as it makes sense and doesn't feel compromised.”