Alife- Celebrating Black History Month

For the second straight year, Alife® celebrates Black History Month by releasing a series of six hoodies. Each hoodie features the names of prominent Black men and women that were pivotal to promoting African American civil rights, culture, and values in the United States. 
 
The names, prominently displayed on the front of the hoodies, include Eldridge Cleaver, W.E.B. Du Bois, Medgar Evers, Fred Hampton, Assata Shakur, and Nina Simone. The straightforward design and bold font on the hoodies aims to draw attention to the power of the figures’ names and the movements that they championed.

5% of proceeds from all Alife® sales from the month of February will go towards United Negro College Fund and Thurgood Marshall College Fund.